Complex Concept Simplifier
AI-integrated Thinking
Versatile Creative Toolkit
CASE STUDIES
GROWTH
TRANSACTION
Revamped swap and connection flows, refining mental models that improved usability and reduced error across 23M transactions.
Covers the process from unmoderated research and journey mapping through solution design and A/B validation on a live decentralized exchange.
(2024)
UPDATING
EARLY
ATTENTION
Adapting to rapidly shifting Web3 mental models to redesign Owallet and achieve 1,845% user growth.
Guided by Jakob’s Law, we redesigned the end-to-end experience by synthesizing feedback into personas and refining information architecture from user flows and taxonomy.
(2023-2025)
AI WORKFLOW
PRODUCTIVITY
Executed a 100% vibe coding process with human-taste creativity to build a personal learning tool in 2 days
(2026)
UPDATING
SEED
Designed AI-native agentic ecosystem for Web3 in early 2025, before terms like Autonomous AI, MCP became common.
Ecosystem: Mesh (Autonomous AI agent factory, chat and communication platform), Thesis (agentic DeFi research workspace), and Agent(dot)land (AI agent launchpad on Solana with one-click deployment and fair-launch market creation).
(2025)
UPDATING
PRODUCT MARKET FIT
E-COMMERCE
Optimized to a stable 4.5% monthly conversion with 59.3% returning customers for a global probiotic startup.
Collaborated with support and marketing to identify customer value, improving sales page persuasion and the marketing funnel.
(2021)
UI SHOTS, VISUALS, MOTIONS, VIDEOS
See more designs
More about me
I’M
HOANG LE
/hwɑːŋ leɪ/ aka @byharryle
Beginning in multimedia design before spending 5 years specializing in UI/UX, with 3 years of concurrent design management.
Ownership
UI & Visual
4
3
2
1
0
Research
& Validation
Interactions
Design
UX Strategy
Product Mindset
Communication
Data Analytics
Business Mindset
AI & Engineering
STUDIES
GALLERY
ABOUT
Get in touch
Complex Concept Simplifier
Web3 / DeFi, AI SaaS, RWA,..
AI-integrated Thinking
LLM, AIGC, MCP, Agentic
Versatile Creative Toolkit
Graphic, Motion, 3D, Video,..
CASE STUDIES
GROWTH
TRANSACTION
Revamped swap and connection flows, refining mental models that improved usability and reduced error across 23M transactions.
Covers the process from unmoderated research and journey mapping through solution design and A/B validation on a live decentralized exchange.
(2024)
UPDATING
EARLY
ATTENTION
Adapting to rapidly shifting Web3 mental models to redesign Owallet and achieve 1,845% user growth.
Guided by Jakob’s Law, we redesigned the end-to-end experience by synthesizing feedback into personas and refining information architecture from user flows and taxonomy.
(2023-2025)
AI WORKFLOW
PRODUCTIVITY
Executed a 100% vibe coding process with human-taste creativity to build a personal learning tool in 2 days
(2026)
UPDATING
SEED
Designed AI-native agentic ecosystem for Web3 in early 2025, before terms like Autonomous AI, MCP became common.
Ecosystem: Mesh (Autonomous AI agent factory, chat and communication platform), Thesis (agentic DeFi research workspace), and Agent.land (AI agent launchpad with fair-launch market creation).
(2025)
UPDATING
PRODUCT MARKET FIT
E-COMMERCE
Optimized to a stable 4.5% monthly conversion with 59.3% returning customers for a global probiotic startup.
Collaborated with support and marketing to identify customer value, improving sales page persuasion and the marketing funnel.
(2021)
UI SHOTS, VISUALS, MOTIONS, VIDEOS
See more designs
I’M
HOANG LE
/hwɑːŋ leɪ/ aka @byharryle
Beginning in multimedia design before spending 5 years specializing in UI/UX, with 3 years of concurrent design management.
STUDIES
GALLERY
ABOUT
Get in touch
Complex Concept Simplifier
Web3 / DeFi, AI SaaS, RWA,..
AI-integrated Thinking
LLM, AIGC, MCP, Agentic
Versatile Creative Toolkit
Graphic, Motion, 3D, Video,..
CASE STUDIES
GROWTH
TRANSACTION
Revamped swap and connection flows, refining mental models that improved usability and reduced error across 23M transactions.
(2024)
UPDATING
EARLY
ATTENTION
Adapting to rapidly shifting Web3 mental models to redesign Owallet and achieve 1,845% user growth.
(2023-2025)
AI WORKFLOW
PRODUCTIVITY
Executed a 100% vibe coding process with human-taste creativity to build a personal learning tool in 2 days
(2026)
UPDATING
SEED
Designed AI-native agentic ecosystem for Web3 in early 2025, before terms like Autonomous AI, MCP became common.
(2025)
UPDATING
PRODUCT MARKET FIT
E-COMMERCE
Optimized to a stable 4.5% monthly conversion with 59.3% returning customers for a global probiotic startup.
(2021)
UI SHOTS, VISUALS, MOTIONS, VIDEOS
See more designs
I’M
HOANG LE
/hwɑːŋ leɪ/ aka @byharryle
Beginning in multimedia design before spending 5 years specializing in UI/UX, with 3 years of concurrent design management.
Ownership
UI & Visual
4
3
2
1
0
Research
& Validation
Interactions
Design
UX Strategy
Product Mindset
Communication
Data Analytics
Business Mindset
AI & Engineering
